BRAND DEVELOPMENT | MANIFESTO | BRAND VOICE, TONE & MESSAGING | BRAND BOOK & EXPRESSIONS > Copywriter/ Co-CD. This Is What Happens When Women Read is a global force for liberation through literature. It serves women worldwide who want to find deeper meaning beyond the boxes that oppressive, religious systems have tried to put them in. They have a yearning to unlock what is powerful, beautiful and true in them and are looking for pathways to get there. Because of the Founder’s own story and experience within American Evangelicalism, TIWHWWR knows that it can uniquely speak to women coming from that system. However, its work and message is universal, built for any woman looking to find her own autonomy and liberation.