Creative director/ Concept/ Copywriter. Most times, it’s the insight or brand “truth” that leads to a memorable idea. in this case, it’s just as much about what you see— Handmade Freed Point Shoes since 1929—as what you don’t see; the hard-earned corns, hammer toes and years of wear and tear. Just as well. I worked hard for my bunions, so it was personal experience that led me to this spec passion project. Art directed by the talented, and former partner, Seth Taylor of Austin.