PRODUCT LAUNCH > Creative Director/ Copywriter. Bob’s is a beloved Northwest brand, known for its no-nonsense, clean ingredients. It’s not always the case that you can use genuine and brand in the same sentence. Launching their new protein powders to buyers was just as much about the embodying the ethos and character of Bob’s, as it is delivering the goods in a unique way. As a writer, it’s a fantastic day when you’re asked to execute such a finely-tuned tone. Bolo ties off to Grady Britton who have partnered with Bob’s Red Mill since 2010 and invited me to the party.